Markup vs margin calculator
Convert markup on cost to margin on selling price — they are not the same percent.
Calculator
Markup vs margin calculator
Live result
—Enter values to see results update live.
Why this matters
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Stop double-counting
A 25% markup is not a 25% margin. Know the real margin before you commit.
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Pricing discipline
Tie menu and shelf prices to cost with a consistent rule.
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Prepares for thin-margin checks
Once you know margin percent, you can flag lines that are too tight.
Quick answers
What is the difference between markup and margin?
Markup is on cost; margin is on selling price. The same markup percent yields a lower margin percent.
Which should I use for pricing?
Many operators think in markup but should track margin. This tool bridges both.
What happens when cost rises?
Fixed markup percent gives you a higher dollar margin but a lower margin percent — rerun after each cost change.
Sources & citations
Formulas follow standard cost-accounting definitions. CostBeacon defaults are documented in product help and technical guides.
Formula reference
selling price = cost × (1 + markup%); margin = (sell − cost) ÷ sell
CostBeacon
Turn invoices into cost history
Upload supplier PDFs and get line-item unit costs, price alerts, and margin insights — without spreadsheets.